Can’t believe how time flies from pregnancy to after birth, from a balloon tummy to a mother of two boys. During this amazing transition, we have been blessed by a new maternity concept store in Singapore this year that gave us three fab outfits which had us under the spot light for any sort of occasions. No fear of nothing stylish to wear!

Want to know more on how to upgrade your mummy wardrobe? Let’s share with you about Emma & Kei – the modern mom’s figure flattering style you need for maternity and nursing!


Emma+Kei just launched a new collection in the first week of Sept!

Stemmed from a dream to create the wardrobe for modern mums, both founders & good friends, Becky and Kellyn aim to inspire new trends and style from their online store. They would carefully curate each garment with quality and integrity in mind, hoping to bring on an evolution from the traditional frumpy maternity clothes to fresh new styles which mums can stay comfortable thru out the pregnancy and nursing journey. Thus the birth of Emma & Kei using each of their child’s name.


On sale now at $89 (U.P $139) | Ripe Maternity

E&K: For a transeasonal take on the cold-shoulder trend, you’ll love our maternity, Bonnie Dress. Perfect for day or night, this knit dress will fit comfortably at any stage of pregnancy. The off-the-shoulder neckline will make it easy for post-pregnancy nursing.


  • Stretch rib knit
  • Fitted
  • Long sleeve
  • Sits at knee
  • Off the shoulder, easy nursing access
  • Polyester / Viscose / Elastane

Our review: 

Who doesn’t love a classy and timeless cold-shoulder dress? Given that it’s showing off that sexy neckline, I literally fell in love with the look of it. I don’t have to worry about sucking in that bulging tummy as the layers at the waist line flaunt a body flattering cut. Being a stretchable and versatile nursing dress, it’s featured under Emma&Kei’s MUST-HAVE category, which we have no second thought in why I must have it as well! Previously we wore it during one of the events that happened at Changi Airport during our last 2 weeks of preggo-life, and it was indeed the perfect dress to rock the scene in style! Even now, nursing in it was no brainer task as all we need to do was pull down and latch on!

Take a look at our on-the-go photos: 


Priced at $129

E&K: Featuring an on-trend cold shoulder neckline, a soft gathered waist and splits in its maxi length skirt. Dress up the maternity Cold Shoulder Maxi with wedges or keep it casual and pair with sandals or sneakers. You’ll love this dress to suit your pre and post pregnancy style that is suitable for nursing.


• 100% Viscose crepe
• Relaxed Fit
• Side splits
• Off the shoulder silhouette
• You’ll love the embroidered detail at hem

Our review: 

I haven’t been that confident wearing any colors other than black during the last trimester as my fleshy arms and thighs came as my additional expansion other than the growing bulge. So this gorgeous maxi dress become one of my favorites that I can wear it looking like a trendy beach wear or casual high fashion without showing too much of the baby bump. It has always been my perfect solution to “what should I wear today?”. Even now, after giving birth, this is the nursing dress I cannot live without. I even wore it for our baby’s first-month party which enable us to nurse on the go without fearing obvious milk strains. With no doubt, I highly recommend this cold-shoulder maxi dress for mamas who are looking for a more contemporary and quality breastfeeding wear.

Take a look at our on-the-go photos: 


Saying Hi from our team! Why is it so hard to have a proper shot with 4 people in the picture, among all the rest we loved this photo the most! ?‍?‍?‍? To juggle a toddler and newborn in this new phrase of life is challenging but definitely worth every second of our lives! One more time must we say that Without our value partners from @riverashbakery, @stamfordcatering, @partymojo, @bovesingapore and @kirakirakandy we wouldn’t have such a great party yesterday for our celebration of a full month & 3yo birthday party! Thank you everyone who came to support and loved us with all their heart! Appreciation is an understatement. Plenty of kisses to our families and friends especially the ever supporting @thestudioconcept (the parents) for capturing the best moments in our lives since the day we started this website, plus entertaining the kids, and being our chauffeur in all the events. And thank goodness, the baby slept thru it the noise ?? After a happy gathering, today seems so quiet, can we have more parties like this? ? #familystaysg #ourteam #frozenthemeparty #family

A post shared by FamilyStaySg (@familystaysg) on


On sale now at $65 (U.P $89) | Style

E&K: The Harlow Wrap Dresses are one of our most popular maternity dresses – and it’s easy to see why. Made from a gorgeously lightweight crepe fabric, the wraps are a comfortable, feminine and flattering option for women of all sizes during pregnancy, nursing and well after they’ve given birth.


  • Lightweight crepe fabric
  • Adjustable waist tie that can be tied at the front and back
  • 100% polyester

Our review: 

The best type of nursing dress among the 3 outfits we got from Emma+Kei. This Harlow wrap is a kimono inspired, lightweight and wrinkle free maternity dress. Mainly the reason why I had my eyes peeled over this dress, because of its charming flair. I know I can wear this at any time of the day whether it’s for an afternoon picnic or an evening cocktail with the family and still look chic and feminine. It fitted me comfortably and allow me to achieve a ladylike elegance with a hint of sensuality. The crepe fabric offers me a good nursing option as it’s easily adjustable and latching always leaves milk strains on my other outfit, but not this. I wore this during the May (edd) Mums & Baby Bash recently. For the entire event, no one realized I was leaking (milk)! Therefore if you are looking for a fuss-free and fashionable maternity & nursing dress, do head over to their website to find out their 3 other lovely color options! 

Take a look at our on-the-go photos: 



Family Staycation Sg is giving away $80 worth of in-store vouchers to a lucky winner! 

Contest Period: 5 Sept 2017 | Contest closes: 9Sept 2017, at 11:59 am.

  • Follow & Like us on FamilyStaySg & Emma & Kei
  • Like & Share post!
  • Tag at least 3 friends, and tell us why you need a wardrobe revamp!
  • Reposts image on IG!
  • That’s all!


  • The Lucky Winner will be randomly selected, results will be announced on 9 Sept 2017. 
  • All results are final.
  • The prize will be non-transferable, non-refundable and non-exchangeable for other dates/times
  • Collection details will be advised via confirmation email. 
  • Other terms & conditions applied. 

Good Luck!


FamilyStaySg Team

Disclosure: Giveaway prize is sponsored by Emma & Kei.

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